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  • 国美零售经营数据流出:1-2月主要经营指标超预期

    发布时期:2021-3-1 11:17
    阅读:140 回复:3
    来自: 中新经纬 收藏 邀请

    中新经纬客户端2月28日电 28日晚坊间流出最近国美控股集团全国高管闭门会的一张图片,从图中可以清晰看到,2021年国美主要经营数据表现超预期,业绩亮眼,很有读头。图中数据显示:国美零售的销售收入1月同比增速达 ...

    中新经纬客户端2月28日电 28日晚坊间流出最近国美控股集团全国高管闭门会的一张图片,从图中可以清晰看到,2021年国美主要经营数据表现超预期,业绩亮眼,很有读头。

    国美零售经营数据流出:1-2月主要经营指标超预期

    图中数据显示:国美零售的销售收入1月同比增速达到74%,2月销售同比增速更是达到了124%。日活流量1月同比增速达到226%,2月同比增速达到280%。成交总额1月同比增速达216%,2月同比增速达327%。增速明显,业绩抢眼,经营上的高速进展,无疑是国美新战略方向性和价值度的有力印证。

    开年来,国美动作频频、热点连连。1月12日,国美推出娱乐化零售新物种“真快乐”APP;1月21日,国美召开“解读新国美,解码真快乐”战略发布会,全面解读国美零售“家·生活战略”第二阶段的进展和目标;

    国美零售经营数据流出:1-2月主要经营指标超预期

    综合各方信息解读,国美之所以能够在短期内实现流量、销量的快速增长,主要得益于国美全面推行的“线上平台为主的线上线下双平台”战略的落地显效。

    1月21日,国美零售执行副总裁、国美在线CEO向海龙在战略发布会上充满信心地表示,2021年国美零售将全方位“提效率降成本”“拓规模增盈利”,将力争实现三个“8%”的关键价值指标,通过双平台的精准赋能,有望将整体渠道运营成本费率降低8%、将国美零售自身的综合运营费率降低8%。通过厂商和国美成本的综合压降,传导到消费者端,有望让顾客的实际购物价格平均降低8%。

    “希望未来几年再造一个国美。”国美零售CFO方巍在同一个会议上如此强调。他指出,新战略指引下的国美全面发力将极具稀缺性,“不再是电器连锁的窄赛道,不再是传统门店的老渠道,新国美零售的数字化、平台化、娱乐化、生态化的进程全面加速,具备了进击并引领数字化、本地化、娱乐化、社交化零售新赛道、价值厚空间的稀缺能力和巨大潜力”。(中新经纬APP)

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